Before a major webdevelopment project, or an overhaul of an existing website, our specialists always perform a detailed usability study. This is done to both identify and quantify existing problems, as well as define measurable goals that need to be achieved with the final solution.
Typical study consists of:
Usability tests with real users,
that resemble target audience of our customer. The tests are followed up by an expert, and detailed report is delivered to our customer.
Technical analysis of current situation,
by a review of both code and structure of the database.
Detailed analysis of website's traffic,
with high emphasis on sophisticated tools that give us information about what people do on a given website, and how do they realize their objectives (i.e. user-tracking, heatmaps).